We understand that, besides the deep business and management philosophy, a long-term vision and strategy is our guiding star to successes. We also learn that in order to survive and develop sustainably in today’s competitive environment, we must become the market leader; maintaining a sustainable balance sheet; highly focuse on corporate governance; only invest in the most profitable projects and take advantages of the markets that we participate in.
Become the market leader
We understand that becoming the leader in the markets and segments we participate in will be critical for us to gain competitive advantage as well as build our reputation. This is also the basis for us to win the trust of customers, partners; win the most potential projects with the most strategic locations; attract the most talented people; call the most difficult and intellectual investors.
Maintain a sustainable balance sheet
We maintain a strong and sustainable balance sheet to ensure that the company is always in a safe position by minimizing the use of cash in M&A deals, developing projects; controlling the leverage at the conservative level; stepping up the model of sales bringing back cash flows in advance; not investing in short-term and risky projects.
Focus on execution
We believe that nothing but a fast, powerful and effective execution will help us to make our dreams and ambitions come true. For us, the execution is to attract and empowerthe most talented people; build the most simple and effective corporate governance system; establish the most rigorous financial and information control mechanism.
Focus resources on the “golden goose”
We understand that our resources are limited. So our job is to use our limited resources in the right time, in the most creative and intelligent ways, and in the projects with the highest profitability. Our guiding principle is absolutely not to invest spreadly. Think big but act small is the way we are doing to creat the highest values.
Take advantages of local knowledges
We have local subsidiaries to run our projects based on the business philosophy and corporate governance of our parent company. This helps us to build a consistently vertical management system as weel as take advantages of local knowledge and experience.
API is one of the most prestigious companies in Vietnam in the field of real estate investment and development. We are known as one of the largest developers of urban areas, resorts and industrial parks. In the near future, besides continuing to develop our strengths, we will focus on preparing to gradually transform towards a business model that is more creative and bring the highest value to community.
Our vision is to become one of leading companies in the private sector economics in Vietnam. Corporating with our subsidiaries and affiliates,we will bringing the best values to our community. We believe that the success of a business is rooted in a mind-set business strategy that maximizes the benefits of all its members, shareholders, customers and partners.
Our mission is to make dream of every Vietnamese family about living in their own home with the highest level of comfort, safety and quality viainvesting in peerage projects with all the passion and conviction that all of human being deserve to enjoy a good life.
In order to actualize our great vision and mission, we consistently adhere to the following three principles:
- Operate with high degree of transparency and efficiency; convergingto the high standards of international corporate governance
- “Talent” will always be at the center of longevity and development of a company, especially to build and maximize the capacity of the executive team,
- Create products and services with a high level of gray matter to meet the needs of the growing middle class in Vietnam as we believe in the rule of the universe: 22% of the rich are holding between 78% of the country’s assets
“Talent” is the center of development
In API, corporate governance is the optimal use of the two most important resources: capital and human, in which talented, enthusiastic, kind and relevant people are the key of our success. By making the Company a happy and creative place where people are free to work with their honesty, dedication and high spirit of cooperation will help us achieve all of our goals. We focus not only on improving our employees’creativity and productivity, but also on developing their personalities, increasing their experiences and expanding their worldviews withthe deep philosophies of Buddhism.
“Credit” is the center of longevity
We believe that the most important factor for the survival and prosperity of a business is prestige and brand. We build our reputation by building a working environment with opportunities to grow beyond the expectations of our employees; providing high – value products and services that exceed our customers’expectations; strictly committing to the sustainable development of the community and society with the local people and authorities; generating business results and profits beyond expectations of shareholders and investors; maintaining fairness, transparency and respect in all relationships with partners.
“Creativity” is the vital element of business
We have a deep belief that if we work in the normal way, we will never be able to become the market leader. With innovation and creativity, we create the most distinctive and valuable products and services;build a dynamic, passionate and proud working environment; establish the most efficient and effective management system. We are gradually moving and building a high – value closed business model by focusing on areas requiring high level of gray matter such as operation management, marketing, design, solution supplying.
Board of Directors
Nguyen Do Lang
Nguyen Do Lang has been working as Chairman of API in 2006. Lang is the key player in all decisions to develop API into such a leading real estate company in Vietnam. He has always spent his time and his mind for the company growth, bringing the highest value to API’s shareholders, employees, customers and partners.
Lang holds a master’s degree in economics from Trento University (Italia).
Dao Ngoc Thanh
Dao Ngoc Thanh took the Vice Chairmancum Chief Architecture responsibilities in API.
He has been known as the father – the CEO of the project “Ecopark – the largest green city in the North of Vietnam”. Thanh is the one who creates master plans for almost projects in API.
Thanh graduated from National University of Civil Engineering, specializing in construction and has got 33-year experience of teaching here. Besides, he held many senior management positions in other construction companies.
Dang Anh Tuan
Tuan was the Chief Accountant at ICT company. After a time working for Song Da Corporations, he joined APEC and become one of the BOD Members.
Nguyen Hoang Linh
Nguyen Hoang Linh is leading the sales & marketing department and also responsibility for business development in API. Holding a master’s degree in economics from Trento University as well as management experience in many large companies, Linh has made great contribution to the company.
Luu Thai Dong
Mr. Dong holds an MBA from the Greenwich University , UK. He has held senior management positions at foreign companies (LG, Shell). Currently, he is the General Director of APEC Investment Joint Stock Company.
Nguyen Hoang Linh
Deputy General Director
Mr.Linh is responsible for sales, marketing, and project development at API. He holds a Master of Economics degree from the Trento University, Italy and has many years of senior management experience at many large companies. Currently, he is the Deputy General Director of APEC Investment Joint Stock Company.